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Cookie Policy
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Effective Date: July 31, 2026.
Introduction
This Cookie Policy explains how Trackmedium, LLC ("Trackmedium," "we," "our," or "us") uses cookies and similar technologies on our websites to help our sites work, improve performance, understand usage, and support customer interactions.
What are cookies?
A cookie is a small text file stored on your device (computer, tablet, or mobile) when you visit a website. Cookies help websites recognize your device, remember preferences, enable core functionality, and measure site performance.
We may also use similar technologies such as pixel tags (web beacons) and local storage. These technologies are different from cookies, but they can be used for similar purposes, such as measuring engagement and improving performance. In this Cookie Policy, we explain cookies and also describe these related technologies where relevant.
Types of cookies we use
We use the following categories of cookies:
- Strictly Necessary Cookies: Required for the website to function and for features you request (like logging in).
- Functional Cookies: Remember choices you make (like cookie banner preferences).
- Support and Communication Cookies: Enable chat and customer support tools.
- Analytics Cookies: Help us understand how visitors use our sites so we can improve performance and content.
Why we use cookies
We use cookies to:
- Enable core site functionality and security features.
- Keep you signed in where applicable.
- Remember your preferences (such as cookie choices).
- Enable support tools such as chat.
- Analyze site usage, traffic patterns, and performance.
- Improve website content, usability, and reliability.
Where feasible, we use aggregated and de-identified analytics to understand trends. We do not use analytics cookies to identify you by name. Analytics cookies typically use identifiers to distinguish browsers or devices and understand site usage.
Pixel tags (web beacons)
Pixel tags (also known as web beacons or clear GIFs) are small code snippets embedded on webpages or in emails that help us understand engagement and measure the effectiveness of communications and marketing campaigns. Pixel tags may collect information such as device and browser data, IP address, and interactions with emails or webpages. The information we collect using pixel tags is not linked to your personal data.
Consent and choices
When you visit our website, you may see a cookie notice or banner. Where required by law, we will request your consent before placing non-essential cookies (such as analytics cookies and certain support cookies).
You can control cookies in several ways:
- Cookie banner settings (if available): Update your choices at any time.
- Browser settings: You can block cookies or delete existing cookies through your browser controls.
- Device settings: Some mobile devices provide additional privacy controls.
Please note: disabling certain cookies may affect site functionality, including login, chat support, and preference retention.
Google Analytics opt-out
We use Google Analytics to understand how visitors use our websites and to improve performance. You can also prevent certain analytics collection by installing the Google Analytics Opt-out Browser Add-on (available from Google).
Targeted advertising choices
Some third parties that collect information about your activities on websites and in mobile applications may provide choices regarding the use of your browsing behavior for targeted advertising. Depending on your location, you may be able to opt out of targeted advertising through industry programs such as the Network Advertising Initiative, the Digital Advertising Alliance, and the European Interactive Digital Advertising Alliance.
Do-Not-Track
Because there is not yet a consistent industry standard for responding to browser-based Do-Not-Track (DNT) signals, our websites do not currently respond to DNT signals.
Cookies currently used on our website
Depending on your visit, region, and configuration, not all cookies listed below will be set every time.
1. Strictly Necessary (Online Services)| Cookie name | Typical expiry | Description |
|---|---|---|
| PHPSESSID | When you close your browser | Temporary session cookie created when you log in to the account management portal. |
| is_show_book_demo | Session or up to 30 days | Used to control the display of a one-time informational popup so that it is not repeatedly shown to the same visitor. This cookie does not collect personal data and is used only for user interface functionality. |
| Cookie or storage name | Typical expiry | Description |
|---|---|---|
| cookie_notice_accepted | 1 year | Records that you completed the cookie notice so it is not shown repeatedly. It does not by itself grant non-essential tracking consent. |
| cookieConsent (browser localStorage) | Until you change your choice or clear site data; localStorage has no automatic expiry | Stores your current choice for analytics and marketing technologies. It is written when you allow or reject non-essential technologies and controls whether Google Tag Manager is loaded on later visits. |
| tm_journey_v1 (browser sessionStorage) | Current browser tab; reset after 30 minutes of inactivity and removed when non-essential consent is withdrawn | After you allow non-essential analytics, stores a bounded current-tab sequence of public marketing-page paths and active visible time. Query strings, fragments, page titles, form values, account and administration pages are excluded. If you submit a website form while consent remains granted, a limited server-validated summary may be associated with that accepted submission in our CRM. The consented form context may also include only a low-entropy mobile/not-mobile/unknown category and the base browser language. This feature does not add an IP-address, city, region, device model, operating-system, full user-agent, or screen-size field. The full path sequence is not sent to Google Tag Manager or Google Analytics as an event parameter. |
| tm_form_unknown_lock_v1:<form key> (browser sessionStorage) | Up to 24 hours or until the current browser tab is closed | If a form response is lost and the submission may already have been received, stores only the non-personal form key and an expiry time to prevent an accidental duplicate. It does not contain form values, contact details, page paths, or the journey summary. |
| is_accept_gtm | 1 year | Mirrors the non-essential preference for server-side form attribution. A value of 1 means you allowed analytics and marketing technologies; 0 is used before consent or after rejection. Only the exact value 1 permits consent-gated attribution cookies, advertising click identifiers, and the HubSpot visitor identifier to be used with a form submission. |
These cookies support source reporting for website interactions. The signed first-touch and latest-touch cookies are created only after you allow non-essential technologies.
| Cookie name | Typical expiry | Description and consent behavior |
|---|---|---|
| tm_ts | 90 days | Stores a sanitized legacy source label when a valid src parameter is present in the page URL. It is a first-party, HttpOnly cookie and is created or read only when non-essential tracking consent is granted. |
| tm_attr_first_v1 | 90 days | Stores a signed, first-touch attribution snapshot, such as source, medium, campaign, landing page, and referrer. It is an HttpOnly cookie and is created only when non-essential tracking consent is granted. |
| tm_attr_latest_v1 | 90 days | Stores the signed latest meaningful attribution snapshot and may be refreshed on a later attributed visit. It is an HttpOnly cookie and is created or refreshed only when non-essential tracking consent is granted. |
If you reject or withdraw non-essential consent, the website does not read stored attribution cookies, does not create or refresh them, and sends instructions to remove tm_ts, tm_attr_first_v1, and tm_attr_latest_v1. Attribution present in the current page URL or referrer may still be used for that page request without being persisted in these cookies.
These cookies may be used to enable online chat and support interactions.
| Cookie name | Expiry | Description |
|---|---|---|
|
|
1 year |
Used to add online chat support to our website. More details may be available in HubSpot documentation: https://knowledge.hubspot.com/account/hubspot-cookie-security-and-privacy. |
| messagesUtk | Varies | Helps maintain chat session continuity and related support context. |
|
|
Varies | Helps remember whether the chat widget is open. |
| Cookie name | Typical expiry | Description |
|---|---|---|
| _ga | 2 years |
Primary cookie used to distinguish users by assigning a randomly generated identifier. |
| ga |
2 years | Used by GA4 to persist session state and relate activity to a specific analytics property. |
| _gid | 24 hours | Used to distinguish users. Some configurations still set it. |
| _gat or gat |
1 minute | Used to throttle request rate. Some configurations still set it. |
Note on older Analytics cookies: If you previously used older Google Analytics implementations, you may have seen cookies like _utma, _utmb, _utmc, _utmz, or _utmv. Those are typically associated with older analytics versions and are not expected for GA4.
Managing and deleting cookies
You can manage cookies through your browser settings. Most browsers allow you to:
- View cookies stored on your device
- Delete cookies
- Block all cookies or block third-party cookies
- Set rules for specific websites
If you block cookies, some parts of our website may not work correctly.
Third-party cookies
Some cookies are set by third-party services we use (such as analytics and support tools). These third parties may process information in accordance with their own privacy practices. We encourage you to review the relevant third-party documentation for details on their cookies and controls.
Changes to this Cookie Policy
We may update this Cookie Policy from time to time to reflect operational, legal, or technical changes. The Effective Date at the top will reflect the most recent revision
Contact us
For questions about this Cookie Policy or our use of cookies, contact us at:
Email: privacy@trackmedium.com.
Cookie Preferences
About
Trackmedium eQMS is a product of Trackmedium, LLC, a US-based, world-class provider of cloud-based electronic Quality Management System (eQMS) software. The platform enables organizations to automate electronic quality management and regulatory compliance processes and to extend these processes to external partners.Reviews reflect the subjective opinions of individual users based on their personal experiences and do not represent the views of Gartner, Capterra, Trustpilot, G2, or Software Advice their affiliates. Reviews may have been edited for accuracy and readability.
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